Retail looks to reinvention and strategic growth in 2026Following a year defined by tariff shifts and heavy investment in artificial intelligence, the retail focus now turns to practical execution in a changing consumer and competitive landscape. Retailers are actively repositioning, moving away from underperforming lines and reallocating resources to categories with stronger long-term potential. The 2025 holiday season saw a clear jump in AI-driven online activity, and retailers are responding with deeper investment. itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.