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Snap launches Specs Inc ahead of smart glasses reveal this year
['Diane Templado', 'Steve May', 'Luke Baker', 'David Ludlow']
Trusted Reviews
Snap is laying the groundwork for its long-rumoured smart glasses by spinning the project out into a new, standalone company.
Specs Inc. will house the development and future launch of its next-generation smart eyewear, simply called Specs.
Snap believes smart glasses could eventually replace everyday physical items — from whiteboards to instruction manuals — with shared digital equivalents.
AdvertisementSnap hasn’t shared hardware specs or a firm release date yet, but the creation of Specs Inc. makes one thing clear: the smart glasses launch is no longer theoretical.
With the new subsidiary in place, Snap appears to be getting serious about turning Specs into its next major platform.