The coffee chain’s US locations will roll out a new afternoon menu in the coming weeks, which will include new snacks and a variety of drinks different from its core coffee selections, including teas, revamped energy drinks and matcha. Expanding Starbucks’ afternoon selection has been a key initiative for CEO Brian Niccol’s revival plans. A crucial part of the afternoon menu is Starbucks’ new energy drinks, which smaller competitors already offer. Lieberman said that helps Starbucks stand apart since many energy drinks are made with a lot of synthetic ingredients. In particular, energy drinks are now a $25 billion market.