“An exciting night at the hypermarket”: that’s what Carrefour promises its Spanish customers. Lucky shoppers can take part in a crazy “CarreNight” sleepover party in the stores. Games between the store shelvesWith the “CarreNight” promotion, Carrefour Spain invites its customers to spend a night in the hypermarket. The campaign is part of the #ElHíperEstáDeModa (“the hypermarket is in fashion”) program, with which the retailer wants to demonstrate the relevance of the hypermarket concept, which is often considered outdated. Last year, the retailer also organized a “Wedding Shoot” in which couples were invited to take their wedding photos in the hypermarket.