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Crocs releases its first global ad campaign in a decade
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Creative Review
The Crocs brand has been on a journey over the past decade – while once heavily mocked for their ugliness and practicality, the foam clogs have become a fashion icon in recent years.
This continues in the new campaign, by creative agency Flower Shop, which is titled Wonderfully Unordinary.
At its centre is a 90-second film directed by Adam Berg, which sees a pair of shop mannequins (wearing Crocs, natch) go on a night-time adventure.
“Since joining Crocs, I’ve seen firsthand how the brand brings joy to everyday life and invites people to experience the ordinary,” says Crocs CMO Carly Gomez.
“That same spirit resonates with today’s generation, who are learning to trust their instincts, cut through the noise, and stay true to who they are.”Credits:Agency: Flower ShopProduction Company: SmugglerDirector: Adam Berg