PATTAYA, Thailand – The Tourism Authority of Thailand (TAT) today opened the Thailand Pavilion at TRAVEX, part of the ASEAN Tourism Forum 2026 (ATF 2026), taking place from 25–30 January in Cebu, the Philippines. The participation underscores Thailand’s strategic focus on high-value tourism, sustainability, and strengthened regional cooperation across ASEAN. Ms. Thapanee Kiatphaibool, TAT Governor, said, “ATF 2026 enables Thailand to strengthen regional collaboration while setting a clear direction towards quality-led, sustainable tourism. The forum remains ASEAN’s principal platform for tourism policy alignment and industry collaboration. In parallel with its strong trade presence at TRAVEX, Thailand is represented at the ASEAN Tourism Ministers’ Meeting by the Ministry of Tourism and Sports, contributing to discussions on coordinated policy development, sustainable tourism standards, and closer regional integration.