Ska-pop icons Madness are set to headline a night of the On The Beach Festival on Friday, July 24, with an evening organisers have dubbed ‘Madrophenia.’The event will run from 2pm to 10.30pm. In a statement, the band said: "Brighton beach in July - the sea, the sunshine, Madness and yous…"That’s not just a concert, that’s a proper British summer experience. In 2023, Madness secured their first-ever UK number one studio album with Theatre Of The Absurd Presents C’est La Vie. Madness will take over Brighton beach this July (Image: Supplied)On The Beach Festival, now in its sixth year, has become a regular fixture on the UK festival calendar. Other 2026 headline acts at the festival include Fatboy Slim, who sold out three dates during pre-sale, and Moby, who also sold out.