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Oikos Lends Strength to Kathryn Hahn in Streaming-Only Super Bowl Commercial
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Variety
Kathryn Hahn may play Agatha Harkness in Disney’s Marvel Universe, but she’s taking on a real action-hero role when it comes to the Super Bowl.
It’s the latest in a series of Super Bowl commercials for the yogurt manufacturer, which has placed ads in the Big Game for seven consecutive years.
The commercial is slated to appear as the game moves toward halftime, but will not surface on the actual NBC broadcast.
“I think it’s a platform that’s going to just keep growing, so it was definitely a strategic move.” She declined to comment on pricing for the streaming-only ad, but NBC has been seeking between $7 million and $10 million for 30 seconds of traditional Super Bowl ad inventory.
In 2025, Oikos worked with Juno Temple in a Super Bowl commercial that had the actor appearing to hoist NFL player Myles Garrett on her back and carry him across a crowded airport.