None
EN
Pepsi Lures Coca-Cola’s Popular Polar Bears to Super Bowl in Soda-Wars Surprise
['Brian Steinberg', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar', 'Vertical-Align Middle .Wp-Block-Co-Authors-Plus-Avatar Is .Alignleft .Alignright']
Variety
Pepsi Zero Sugar saw 30.8% growth in 2025, Pepsi says, and reached more than one million new households.
Others have tried to swipe popular ad mascots and put them in the service of a rival.
Pepsi has clashed with Coke many times over the years — and often during the Super Bowl.
In 1996, Pepsi ran a Super Bowl ad featuring a Coca-Cola deliveryman viewed on a security camera swiping a Pepsi to the strains of “Your Cheatin’ Heart.”Adopting the polar bears takes these long-running cola wars to a new level.
Coke left the Super Bowl ad roster in 2019 after a celebrated 11-year run, then made a brief return in 2020.