Delta’s SkyMiles program was No. “Our SkyMiles program [has] Member satisfaction higher than ever before. Delta’s approach is rooted in creating emotional connections and brand trust through elevated experiences and hospitality, not just transactional rewards. Emotional touch points–feeling seen, valued and rewarded–are what drive repeat engagement and deepen brand love.”Shifts in SkyMiles program benefits aren’t just reactionary or well-researched trial balloons. “Adjustments to the SkyMiles program are about redistributing value to meet evolving customer expectations and ensure inclusivity and sustainability for all tiers of Membership.