Its smile is turned upside down, making the toy look gloomy, much like Eeyore in "Winnie the Pooh" stories. You're buying the sad-looking decoration because the crying horse has become an overnight sensation, and everybody is looking for this specific version of the toy. Instead of correcting the factory mistake, she kept producing the crying horse version. According to The Guardian, the popularity of the crying horse has spread internationally. A crying horse toy costs 25 yuan in China, or less than $4.