Quick Summary Apple will reportedly keep the price of the iPhone 18 down when it arrives later this year – that's according to an industry expert. Renowned analyst Ming-Chi Kuo believes that the company might absorb additional costs for components to retain a market advantage. One renowned industry expert believes that Apple might decide to absorb extra costs in an effort to keep the iPhone 18 affordable. Analyst Ming-Chi Kuo has shared his thoughts on the memory price hikes and how they might affect Apple's 2026 plans, and he writes that the company could "use the market chaos to its advantage". A few quick thoughts on Apple/iPhone memory price hikes:1.