Hoka has quietly revealed the Cielo X1 3.0, the third iteration of the brand's flagship racing shoe, without the usual fanfare. Positioned as a race-day shoe for distances ranging from 5K to the marathon, the Cielo X1 3.0 sits at the top of Hoka’s performance lineup, above the Rocket X 3 and Mach X 3. The company says the setup is intended to optimise turnover and promote continuous forward motion, a language that suggests Hoka wants the Cielo X1 3.0 to be considered a true competitor to other elite carbon racers. Hoka athlete Tom Anderson is calling it “a huge update,” adding that it feels like it has “a new half-marathon PB written all over it.” Amen! The Hoka Cielo X1 3.0 is available now directly from Hoka UK, Hoka USand Hoka EU for £250 / $275 / €275, making it the most expensive road shoe in the brand’s current lineup.