While most people know the College St. spot for its $5–$10 unlimited-play entry, many miss its biggest hidden feature: a massive, vibrant graffiti wall now partially concealed behind arcade games. Step inside what feels like a mini Graffiti Alley—FreePlay Toronto channels 80s nostalgia with graffiti throughout the arcade. So, you walk through the alleys, and there are all kinds of graffiti pieces that are ever evolving and changing. And obviously Graffiti Alley is famous here, so we wanted that aspect of art in our space,” Yakobi told Now Toronto. This graffiti art isn’t just aesthetically pleasing, it also helps promote their cocktail program, inspired by a few drinks.