Social media professionals have a lot to consider as they plan for 2026. Some of the trends likely to shape the industry going forward could be widespread, such as a focus on short-form video. Others will be platform specific, such as Reddit users’ increasingly negative attitude toward ads on the platform. Alongside these developments, algorithms are likely to continue to be a source of tension between social media platforms and users. To make the months ahead just a bit easier, Social Media Today has rounded up a few articles we think will be helpful as you look to lock in strategies across what remains a crucial ecosystem for brands, creators and consumers.