This new campaign will debut during Sunday’s Grammy Awards broadcast, with a 30-second promotion and a 15-second promotion. The creator will share personal messages focusing on the moment when an idea turned into action in their own lives in the series. The advertising campaign was developed in partnership with 72andSunny, with media planning and buying support provided by Canvas Worldwide. Zillow said the “Someday Starts Today” campaign will anchor its brand presence throughout 2026. Zillow is not the only housing industry company advertising during major cultural moments, as both CoStar and Rocket have aired advertisements during the Super Bowl in recent years.