Advanced cancer detection, hormone therapies and microdoses of GLP-1 sound like medical treatments for the rich and chic. One company is taking them to the Super Bowl so that anyone can try them. “It’s all about democratizing access to the things that are available to the super rich and we’re bringing them to people, and the sad truth is, is rich people live longer, you know? “We felt that it had a huge amount of impact on moving the conversation in the right way,” the executive says, noting that the cost of certain weight loss drugs have declined in the weeks and months after the commercial ran. “There’s probably going to be a lot of weight loss commercials this year, and they’re probably going to try to be funny and they’re probably going to be relatable and they’re probably going to have a celebrity, right?