But Vineet Kapil, a Los Angeles-based product designer and former Core Product Designer at Snap Inc., is challenging that convention. It was at Snap, a platform synonymous with ephemeral, fast-paced communication, that Kapil crystallized his philosophy on long-term design. He describes his approach as “unfolding contextually on a blank canvas.”“I think about long-term product work as walking back towards the root problem,” Kapil explains. Kapil’s Approach: The “Then What?” FrameworkSo, how does one practice long-term thinking in a short-attention span economy? “Gen Z has a strong radar for marketing fluff,” Kapil states.