"Minnesota's small businesses are more than storefronts; they are cultural anchors, community builders and economic engines," the letter reads. It goes on to point out that small businesses make up 99% of U.S. businesses and nearly half of those employed, according to the U.S. Small Business administration. Sleep Number is dreaming of a Swifty-sized boost on the news that NFL star Travis Kelce (a.k.a. The Kansas City Chiefs tight end has entered a three-year brand deal with Minneapolis-based Sleep Number. I've slept on a Sleep Number bed for years," Kelce said in a statement released Wednesday, Jan. 28.