T he surprise release of Tyler, The Creator’s freestyle “Sag Harbor” on Christmas Day was a clear victory lap for his triumphant 2025. From his music alone, Forbes estimates Tyler earned $53 million before taxes and fees in 2025, placing him at No. Whether it’s Beyoncé dropping a surprise album or Taylor Swift planting Easter eggs in her lyrics, now even the biggest artists are trying to develop a fanbase with cultlike fervor. Those skills have been apparent since his teenage years as the unofficial leader of Odd Future (short for Odd Future Wolf Gang Kill Em All), a Los Angeles-based hip-hop collective formed in 2007 that counted among its early members Frank Ocean, Earl Sweatshirt and The Bear star Lionel Boyce. Yet no matter how popular and mainstream Tyler becomes, his fans have maintained their outsider spirit.