A Toyota dealership is seen on November 19, 2025 in Austin, Texas. Toyota Motor has retained its position as the world's top-selling automaker in 2025, posting record sales of 10.5 million units, the Japanese auto giant reported on Thursday. Sales of Toyota and its luxury Lexus marque rose 3.7% from a year earlier, edging out Volkswagen Group's 9 million units and Hyundai Motor Group's 7.27 million units. Notably, demand was buoyed by strong U.S. sales of hybrid vehicles, such as the Prius and RAV4 models. In the U.S., Toyota and Lexus vehicle sales climbed 7.3% to 2.93 million units.