K-pop Enters NBA 2K26 Soundtrack with CORTISNBA 2K26, the newest installment in the long-running basketball simulation franchise, updates its licensed soundtrack every season with curated music that appears both in-game and on streaming platforms such as Apple Music and Spotify. Previous seasons have featured famous hip-hop artists like Kendrick Lamar and Tyler, the Creator, highlighting the franchise's popularity as a cultural music platform. NBA 2K26 was a top-selling game in the U.S. in Aug 2025 owing to the early access provided. NBA 2K26 has sold over 613,000 units on Steam since its global Sep 2025 release. According to market statistics, the game has over 706,000 owners and generated about $26.9 million USD in gross revenue from Steam alone.