What happenedAccording to a Securities and Exchange Commission (SEC) filing dated January 28, Dupree Financial Group sold 486,867 shares of Macy's during the fourth quarter. The estimated value of the shares sold was $9.97 million, calculated using the mean unadjusted close for the period. Macy's competitive advantage stems from its scale, brand recognition, and ability to adapt to evolving consumer preferences in the retail sector. In the third quarter, Macy’s posted $4.7 billion in revenue, delivered its strongest comparable sales growth in 13 quarters, and exceeded earnings guidance. Adjusted EBITDA reached $285 million, while management returned roughly $99 million to shareholders through dividends and buybacks during the quarter.