Rising memory costs will not affect the prices of iPhone 18 models launching later this year, according to analyst Ming-Chi Kuo. According to the analyst, Apple plans to use the situation to its advantage. Keeping iPhone prices steady will impact its gross margins, and the company is willing to accept that in exchange for increased market share. Multiple reports have indicated that the company will announce just three models at this year’s event: the iPhone 18 Pro, the iPhone 18 Pro Max, and the first-ever foldable iPhone. If Kuo’s analysis holds, the iPhone 18 Pro will start at $1,099, and the 18 Pro Max will start at $1,199.