The Anta deal for the 29% stake held by the Pinault family behind Gucci-owner Kering, could give the firm an opportunity to regain some ground lost - including in China. A Puma Speedcat OG sneaker at Puma Mostro House in ParisThe Anta deal values Puma at some $6.2 billion. While Adidas boomed, Puma climbed too and its stock hit a peak of 115 euros in late 2021. Felix Dennl, retail analyst at German bank Metzler, said Adidas had put pressure on Puma by getting a "head start" on sneakers. "Adidas was a first mover in capitalising on the retro sneaker trend, roughly six months before Puma," he said.