Melania Trump's self-titled documentary is headed for a dismal theatrical debut, with booking websites revealing completely empty auditoriums across major American cities on opening night. At Jacksonville's busiest cinema, a Cinemark venue, not a single ticket had been purchased for the 9:55 pm screening, with all seats, including bulk purchases of up to 20, remaining available. The Trumps are expected to walk the red carpet at the Kennedy Center this evening for the documentary's premiere, before the film opens in cinemas worldwide on Friday. Amazon secured the project for $40 million (£29 million), allegedly the largest documentary acquisition in history, outbidding Disney, Netflix, and Paramount in a fierce competition. The streaming giant has since invested an additional $35 million (£25.5 million) in a global marketing campaign to fill theatres internationally, though early signs suggest overseas interest remains "soft", according to The Guardian.