YRF goes for a controlled release strategy for Mardaani 3 – the box office underdog franchise is riding on a terrific trailer and decent buzz before release day!

YRF goes for a controlled release strategy for Mardaani 3 – the box office underdog franchise is riding on a terrific trailer and decent buzz before release day! YRF goes for a controlled release strategy for Mardaani 3 – the box office underdog franchise is riding on a terrific trailer and decent buzz before release day! The only female-led hit franchise of India has always been an underdog at the box office. Historically, all films in the Mardaani franchise have delivered 2.5x–3.0x multiples of their opening weekend, with growth driven by audience response and strong word of mouth. The release is focused primarily on metro and urban markets, where the Mardaani franchise has consistently found its most engaged and discerning audience.