Mumbai: A nationwide campaign to nurture a love for books and reading among children is gaining momentum with the launch of India Reads Aloud (IRA), an initiative that brings together eminent Indians and everyday citizens to champion joyful reading. The programme, introduced through a short campaign film, seeks to spark a national movement around reading aloud as a powerful response to India’s foundational literacy challenge. India Reads Aloud is a curated video series of Indian children’s storybooks being read aloud by people from diverse walks of life. The campaign will be formally launched on January 29, 2026, aligned with World Read Aloud Day week. The campaign film features sev