Key Takeaways Americans report far more confidence in pop culture knowledge than in saving money. Americans Feel More Confident About Pop Culture Than Saving MoneyA new survey of 2,000 Americans commissioned by LendingClub and conducted by Talker Research revealed that, on a scale from one to 10, America’s number one area of expertise is reality TV show drama at 6.4. Interest rates followed at 5.7, but saving money was dead last at just 3.9. The existing confidence gap matters because saving money is not just a long-term goal—it shapes daily decisions about where cash sits, how quickly it grows, and how prepared households are for unexpected expenses. Separate emergency savings from long-term goalsKeeping emergency funds distinct from other savings can improve clarity and reduce the temptation to dip into money earmarked for future needs.