The most obvious evidence of that trend is currently taking place in the form of a monthlong exercise in abstemiousness known as Dry January. But the backlash to alcohol is now experiencing its own backlash. Thus the advent of Wet January, which is less a trend than a flag hoisted by Amis’s present-day counterparts. “It has been a fucking blast,” she concluded, in a presumable snub to all those scolds touting their sobriety journeys. The writer George Chesterton, meanwhile, published a column in the Telegraph with the headline “Dry January Bores Should Either Give Up (for Good) or Shut Up.”Some of this backlash stems directly from the Trump Administration.