Owners Dan and Teddi Walvatne confirmed the shop is rebranding from the Magnolia Soap & Bath Co. franchise into something new — a more local, Fargo-based brand. Scentralia is stocked with soaps and bath products on Monday, Jan. 26, 2026, in downtown Fargo. Alyssa Goelzer / The Forum“We wanted to get more local,” Teddi said. Alyssa Goelzer / The ForumBeyond bars of soap, Scentralia also sells laundry soap, candles, room sprays, dish soap and dish soap brushes. For now, some Magnolia Soap inventory remains on clearance, and customers can follow updates through the shop’s new social media accounts, ScentraliaSoap, on Facebook and Instagram.