| BY Adam Shaw |TBWA has unveiled LABUBU LETTERS: A Disruption Brief on Ascending Global Chinese Brands – a new global whitepaper from TBWA\China in collaboration with TBWA\Worldwide. The report unpacks how a new wave of Chinese brands are defying expectations, breaking category conventions, and rewriting what Chinese brands can be globally. • In Automotive, Chinese brands are redefining expectations on performance, luxury, comfort and advanced smart features, and translating big tech stories into everyday benefits, while redrawing category value systems. “Chinese brands are redefining how the world experiences and engages with brands. Brands like POP MART aren’t scaling by playing catch-up – they’re scaling by rewriting the playbook.”The full report is available for download here.