Five thousand three hundred eighteen (and climbing): what an ounce of gold was trading at, in dollars, at press time. The price of gold these days is a trending topic of conversation. Sticker shock at the price of gold jewelry may be escalating, but so is the demand for it. Gold’s increasing value is actually reinforcing its desirability, especially among self-purchasing and repeat clients, who see it as both an emotional and enduring investment.”pomellato Catene necklace ($30,250), Iconica High Jewelry necklace ($151,200), Catene High Jewelry necklace ($141,000), Iconica High Jewelry necklace ($55,450), Catene High Jewelry necklace ($135,050), Iconica necklace ($15,550). “Gold’s increasing value is actually reinforcing its desirability.”It has always had that symbolic advantage, but the price flex is a more recent phenomenon.