Austin, Texas-based identity verification and age assurance provider BlueCheck has signed on with the Hemp Beverage Alliance (HBA), making its compliance technology available to companies in the expanding market for hemp drinks with THC, the psychoactive (and age-restricted) component of cannabis. A release from BlueCheck says it will offer HBA members preferential pricing on what it calls a “vetted solution for proactive compliance” that is already protecting billions of dollars in hemp e-commerce transactions. “HBA members that want to get ahead of regulation now have access to verification technology that’s proven across hundreds of age-restricted businesses,” said Alex Zeig, CEO of BlueCheck. “We’re seeing hemp companies voluntarily implement age verification despite the cost impact because they know their products are for adults only. “Members who strengthen their age verification processes will position themselves and the industry for sustainable growth.”Article Topicsage verification | biometrics | BlueCheck | retail biometrics