Google said that it is exploring ways to allow sites to opt out of search generative AI features. The UK’s markets watchdog, the Competition and Markets Authority (CMA), has proposed measures to allow content publishers to opt out of Google’s AI Overviews. It also finds that sites have been unable to opt out of their content being used by AI Overviews without also withdrawing from traditional search. This includes being able to opt out of their content being used to power AI Overviews or to train AI models outside of Google Search. On the back of the announcement, Google has said that it is exploring updates to allow sites to specifically opt of search generative AI features.