I usually take the train, but when I have to drive, just after I’ve passed Cardiff City stadium, I always get a red light just before a railway bridge. It’s not the red light I object to, it’s the giant electronic billboard right there, its brightness of such ferocity that I feel it burning my retina. An advert for, and I quote, WALE’S LARGEST VAPE SHOP. And it was only when I’d captured it for posterity that I realised (so entranced had I been at the WALE’S) I’d missed CHEAPEST PRICE’S. If only I was a vaper, I’d give them some custom and perhaps summon the courage to have a quiet word.