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Driving Forward with Akio Toyoda: The Master Driver’s Determination: Why Toyota Motor’s Chairman Takes on the Race
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The Japan News
The Yomiuri ShimbunAkio Toyoda, center, poses for a commemorative photo ahead of the final race of the Nurburgring 24 Hours event in Germany.
Akio is the “master driver” at Toyota Motor and competes under the name Morizo.
The role of a master driver at Toyota Motor is akin to that of an editor-in-chief at a newspaper.
Meeting the ‘driving mentor’Toyota Motor’s master driver is at the pinnacle of approximately 300 test drivers.
The Yomiuri ShimbunThe GR Yaris that Akio Toyoda drivesI mentioned earlier that there are similarities between master drivers and editors-in-chief.