India’s internet user base crosses 950 million in 2025: IAMAI reportIndia’s active internet users reached 958 million in 2025, driven by rapid rural connectivity growth. The report also revealed that rural India accounts for 57 per cent of India’s active internet users, i.e, approximately 548 million active users. “This growth of internet users continues to be led decisively by rural India, which is now home to approximately 548 million active internet users,” the report said. It noted that in 2025, 588 million (61 per cent) internet users consumed short-video content, with rural users marginally outnumbering urban users. It also revealed that despite strong momentum, 38 per cent of India’s population-about 579 million people-remains non-active internet users.