Measles is a “cost of doing business,” says a highly placed official at the Centers for Disease Control and Prevention. Ralph Abraham said that measles is a cost of doing business “with our borders being somewhat porous for global and international travel.”Thing is, the U.S. saw over 2,200 measles cases in 2025, the highest number since 1991 — when the border was presumably less porous and after the disease had been virtually eradicated. In high-income countries with good medical care, 1 to 3 people die for every 1,000 measles cases. Unnecessary deaths could be deemed a cost of doing business, one supposes. Plagues can be a significant cost of doing business.