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Johnnie Walker Blue canters into Lunar New Year
['Miona Madsen']
The Spirits Business
NewsBy Miona MadsenDiageo-owned Johnnie Walker has partnered with fashion designer Robert Wun to celebrate the Year of the Horse.
Hong Kong-born, London-based haute couturier Wun has designed the packaging for Johnnie Walker’s Blue Label Lunar New Year bottling this year, ahead of the celebrations that start on 17 February.
Mariana Assis, global head of luxury innovation at Johnnie Walker, said: “Robert Wun is a true pioneer — an artist whose craftsmanship, imagination, and cultural influence mirror the values at the heart of Johnnie Walker.
Being able to work with Johnnie Walker – a brand with such legacy and a strong identity – has been incredibly rewarding.
The limited edition Johnnie Walker Blue x Robert Wun is now available at select retailers worldwide, including Singapore, with a recommended retail price of SGD$288 (US$228).