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Superdrug owner AS Watson pledges to reduce plastic packaging in fresh sustainability push
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Cosmetics Business
Health and beauty retail giant AS Watson has made a fresh pledge to reduce its use of virgin plastic in its own-brand packaging by 21% by 2030.
The Perfume Shop and Superdrug owner said the target includes its own product packaging, in-store carrier bags, online business parcels, as well as single-use plastics in warehouses.
“Reducing plastic waste is one of the most urgent environmental challenges of our time, and retailers have a responsibility to lead this transition,” said Sebastien Pivet, Chief Sustainability Officer and QA Director at AS Watson.
Switching plastic trays for FSC-certified paper trays in its collagen hand and body care packs saved a further 5.26 tonnes of plastic, the company said.
Meanwhile, Superdrug has redesigned the packaging for its Naturally Radiant range, removing laminated mirror board to make it fully recyclable and FSC certified, reducing each sku’s plastic content by 30%.