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Indu begins global expansion via exclusive partnership with Sephora Australia and New Zealand
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Cosmetics Business
Indu, the British teen skin care brand, is breaking into Australia and New Zealand (ANZ) via an exclusive partnership with Sephora as it begins its global expansion.
The UK-founded premium entry-level brand will launch into 38 of the LVMH-owned retailer’s stores across ANZ – its first international market – on 9 February.
The move into ANZ builds on Indu’s success in its home market – it has been the fastest-growing teen skin care launch at Sephora UK.
Indu also revealed recently that it was exiting make-up this year to focus wholly on its skin care business as it expands internationally.
“The intention when we launched Indu was to create a global skin care brand for teens,” Aaron Chatterley, co-founder and CEO of Indu, told Cosmetics Business.