The Financial Conduct Authority (FCA) has ruled out major intervention into the pure protection market, but has said areas like claims ratios and commission-driven switching need to be looked at. In its highly anticipated market study of the pure protection market, the regulator said “the distribution of pure protection to consumers works well and delivers good outcomes to those that purchase it”, but that “some aspects of the market could work better”. Protection gap key area to addressOne area it is examining is addressing the protection gap, with potential options including improving awareness through the increased use of prompts or trigger points and targeted support for pure protection products. Feedback suggested that this could be applied for pure protection, and “help to close the protection gaps for consumers who are not well-served by standard market offerings”. We will work with industry to reduce this gap, to help consumers navigate their financial lives.’”