Jalisco, México – Mexico’s avocado industry is entering 2026 with a powerful sense of momentum, offering a rare “win-win” scenario for both local shoppers and international football fans. While families in Mexico City are enjoying significantly lower prices at their local markets, producers are simultaneously preparing to ship a record-breaking volume of fruit to the United States for the upcoming Super Bowl. Shoppers in the capital have seen the average price of avocados drop to MX$55/kg, down from MX$75/kg just one year ago. This coordinated effort ensures a steady flow of fruit that meets the specific size and ripeness preferences of global supermarket chains. Beyond simple supply and demand, the industry is making significant strides in social and environmental responsibility through integrated oversight.