For many financial advisers, LinkedIn has become as essential as email. LinkedIn is now firmly part of the off-channel landscape, and advisory firms need a more deliberate approach to how they supervise, capture and govern what happens there. LinkedIn has proven itself to be a powerful tool for financial advisers. Firms need the visibility to manage risk, uphold regulatory expectations and ensure that there is accountability on the platform. In a landscape where financial advice is increasingly sought after on LinkedIn, its regulatory obligations must follow.