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Lost Property Studio designs brand identity for Dubai’s newest speakeasy
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Campaign Middle East
Lost Property Studio, an independent brand design studio in Dubai, has revealed its work for the brand identity of LYLO.
The new speakeasy on Palm Jumeirah, Dubai has been created in partnership with gastronpreneur Joey Ghazal and the teams behind the iconic Canary Club and The Maine.
To actualise LYLO’s identity, whose namesake is inspired by lilos (inflatable air matresses) Lost Property Studio was delivered with a creative brief to develop a concept from the ground-up to be dripping in mystique and allure.
Centred in the glossy leisure culture of 70s Miami and the West Coast USA, Lost Property developed a brand personality that is mischievous, unapologetic and indulgent.