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Burgers & Hoodies adds skincare brand SORBÉ to account portfolio
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Campaign Middle East
Burgers & Hoodies, a creative and production agency with presence across the region, has announced its partnership with multi-effect skincare SORBÉ.
The brand, founded by international model and women’s right advocate Nour Arida, has tasked Burgers & Hoodies with strategic communications, creative execution, and storytelling.
Under this partnership, Burgers & Hoodies will be responsible for translating SORBÉ’s creative vision – led by the brand’s Chief Creative Officer – into powerful narratives that challenge conventional beauty standards and celebrate the full spectrum of human emotion.
“Burgers & Hoodies understands that beauty today is about truth, not perfection”, said Nour Arida, Founder of SORBÉ.
“SORBÉ is not just a skincare brand; it’s a point of view,” said Ghassan Kayed, Founder & Creative Director of Burgers & Hoodies.