In food and drink, crisis preparedness is still too often treated as a “nice to have”, something to be addressed after the next audit, the next expansion phase, the next busy period. At its core, crisis preparedness is simple. Crisis preparedness is not a “nice to have” it’s non-negotiable. Amanda Baiden is a Director at Nexus Communications, a leading specialist food and drink communications agency. Nexus is hosting a 40-minute crisis preparedness session on 3 February from 10.30 GMT.