The winners of Product of the Year 2026 were unveiled during a glamorous ceremony in London’s Quaglino’s hosted by broadcaster and writer, Claudia Winkleman. Bathroom beauties battle it outFrom dazzling smiles to a clean shave, this year’s winners represent the cutting edge of healthy, beauty and hygiene. “Each product represents the very cutting edge of product innovation in this country, voted for by the people who matter most – the consumers!” Said Helga Slater, MD Product of the Year. These products are the cream of the crop.”All Product of the Year 2026 winners are now entitled to feature the iconic red logo on packaging and marketing communications – a symbol trusted by shoppers to highlight innovation that truly stands out. Congratulations to all the Product of the Year 2026 winners.