In business, a clock ticking closer to midnight also represents the risks that come with ignoring early warning signs. The Doomsday Clock serves as a metaphor underscoring the urgency of tackling critical challenges and the importance of collaboration and decisive action. There will be highs and lows, and long before businesses begin to fail, those subtle amber warning lights start flashing to signal trouble ahead. Ignoring clocks ticking towards midnight or flashing amber warning lights can lead to catastrophe – and similar warning signs exist in a business setting. Pay attention to the amber warnings and the ticking clock within your business.